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This summer, Real Change needs to get ahead.
Over the years, this newspaper has built an amazing
base of support in our readership. Last year, more than
1,000 people contributed more than $245,000. About 45
percent of our budget comes directly from reader support,
and every bit of it matters.
Our content is driven by readers, not advertisers.
If you want entertainment journalism about things to
eat, watch, and buy, there are several other local papers
who have that niche covered. If you want to know about
your community and how you can be part of the quiet
revolution that is taking place everyday, you read Real
Change.
Your support allowed us to expand to weekly publication
two years ago. Since then, our circulation has grown
by 30 percent. We’ve broadened our readership
and created more success for our vendors.
Without reader support, our work of building an activist
base to fight poverty would be impossible. Real
Change has a remarkable track record of taking
on issues, engaging our activist base, and winning.
This community needs Real Change. And we
need this community to support our work.
This is a time of remarkable change; enormous things
are at stake.
On the one hand, right-wing over-reach
has led to the election of progressive majorities, both
locally and nationally. The environmental movement and
concern with global warming has turned a corner, and
is now a mainstream concern. Poverty is rising on the
national agenda. Here in Seattle, homelessness has been
identified as our number three issue, behind transportation
and education.
At the same time, Seattle is becoming increasingly
unaffordable as higher-income professionals and those
who have wealth flood our housing market. Inequality
is at its greatest since the Roaring Twenties. The wealthiest
1 percent in the U.S. earned the same in 2005 as the
bottom 50 percent of the population. That’s an
unbelievable one to five-hundred income ratio.
These are not the conditions that foster democracy.
Our major media is corporate-owned and increasingly
trivial. Our politics are dominated by the power of
wealth. A culture of fear divides and intimidates us.
The one thing that can reverse these trends is a vibrant
culture of grassroots organizing and community building.
Real Change is one of the key supports for
the very big tent that is Seattle’s progressive
community. We need your help now to bring ourselves
up to speed.
Last year, our budget of $535,000 paid for weekly
publication of a quality progressive newspaper, support
staff for more than 800 homeless and low-income vendors,
and organizing staff that, among other things, raised
the bar for downtown developers’ support of affordable
housing.
Our work is bigger than our budget. We ended the year
in the red.
This year, we need
to expand our organizing staff, consolidate our newspaper
staff, and shore up our administrative capacity.
We have set a very big fundraising goal of $140,000
for our summer campaign.
Our first week brought in, $7,311. Last week nearly
doubled that to bring in another $13,971. We hope to
step things up over the next few weeks to be at least
halfway to our goal by the end of May.
Here’s what will make the difference. We need
those of you who know how important Real Change
is to this community to take the 20/20 Challenge. By
asking 20 of your friends to donate $20 to our work,
you help us meet our immediate goal of raising $140,000
while you broaden our circle of friends for the long
haul.
At our Web site, www.realchangenews.org,
you will find the tools you need to make this easier.
There are cards to download and print. There is an email
postcard form to send your friends. There is a secure
on-line donation service that makes giving easy.
By clicking on the 20/20 card on our Web site’s
front page, you will be taken to more information about
our goals and how you can help. Thanks for your help.
Real Change needs every single friend we can
get. |