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We had some great news this week: The Seattle Foundation
came through with $30,000 to support our organizing
work. That boosts our front-page fundraising speedometer
to the point where my 1993 Toyota Corolla starts shaking.
Many people have chipped in to get us where we are both
this year and in years past. Every time we receive a gift,
I feel great gratitude for the community of generous and
decent people who make our work possible.
Our fund drives aren’t just a means of raising the
money we need to continue. They are an affirmation of
all that we do.
The caring community that surrounds our vendors. The opportunity
for self-help. Our critical work as a local independent
media resource. Our unique role as a watchdog and catalyst
on issues of homelessness and poverty. Our effective activism.
I love that each day, because of Real Change,
for a moment or two, hundreds of people— sometimes
thousands of people—who might otherwise have nothing
whatsoever to do with each other establish a connection
that plants a seed.
There is pain in the world. And there is privilege. The
relationship is complicated and all too often ignored.
By getting at this, we come to what it means to be authentically
engaged in the process of social change.
Creating a different reality isn’t a huge, overwhelming
impossibility. It comes down to thousands of small things
that happen everyday.
So your support of our work—by buying the paper,
by making a donation, by taking action, by telling a friend—matters.
When we all do our part, things add up.
We are in the final days of our fund drive, and even with
the support from the Seattle Foundation, are almost $52K
short of raising our $140,000. It is, truly, an audacious
goal. Our development guy Joe has a saying I like. He
says, “scared money don’t make none.”
We asked ourselves how much money we really need to get
to where we’d need to be, and that amount became
the goal.
This is nearly twice what we raised during last year’s
drive.
Last night, our board began the process
of a mid-year budget and planning review. That sounds
bureaucratic and boring, but it’s what successful
organizations do. We compare what we said we were going
to do to what actually happened and make adjustments
to cope with reality.
Our reality is that our hopes for foundation support this
year are very much at odds with the funding environment.
Funders are overwhelmed by the wreckage of decades of
bad public policy, and, as the federal government continues
to retreat from its social responsibilities, they are
increasingly left holding the bag.
This means enormous competition and narrower and narrower
specialization in what gets funded. Organizations like
ours, which are neither fish nor fowl, tend to lose.
Our friends at the Seattle Foundation notwithstanding,
big foundations don’t often support organizing for
social justice, no matter how effective or well conceived.
There’s a reason that it’s called “charity.”
This is why we need your support. There’s work to
be done. We’re good at doing it. We need resources
to pull it off. About 35 percent of our support is income
from the paper itself. Less than 20 percent comes from
foundations. That leaves people like you.
It’s easy to take the work that we do for granted,
but papers like Real Change help make social
change movements possible. We are a progressive institution.
Like a tree, our strength comes from the ground up.
Real Change is an
open book. We depend upon our readers for nearly
half of our support and believe that you deserve to
know what we know. That’s why we’ve made
pretty much everything about ourselves public at realchange.wikispaces.com.
Want to read our board minutes? You can. Want to look
over our strategic plan and tell me what you think? I’d
love to hear from you. Want to see our latest circulation
numbers? Read our fundraising plan? Review the high points
of our thirteen-year history? It’s all there.
Our next issue will go to bed on Monday night so our
vendors can get it the day before the holiday. All donations
received by then will count toward the final fund drive
total. Please make a secure online donation at www.realchangenews.org
or send a check to 2129 2nd Ave., Seattle, WA 98121.
You make the difference. |