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Why don’t affluent Baby Boomers give away more money?
We ask this question not to guilt-trip, as Boomer slang
would put it, but because solving some urgent social problems
hangs on the answer.
People between the ages of 51 and 64 donate less than
1 percent of their investment assets, on average. That’s
significantly less than those either younger or older
than them, according to New Tithing’s analysis of
2003 IRS data.
These numbers gall us because we’re Baby Boomers
ourselves. We’d like to believe that, as a generation,
we are living up to our 1960s ideals. How could we lag
behind both the Gen Xs and WWII’s “Greatest
Generation”?
But there’s another reason to care besides petty
generational rivalries. The popular perception of Baby
Boomers as more socially active than other Americans is
rooted in fact. According to the Pew Research Center,
we volunteer more, join community groups more, and vote
Democratic far more often than other age groups. So if
we donate less money, it’s mostly our own liberal
and progressive causes that experience the shortfall.
According to the United Nations, it would take $50 billion
more a year to provide everyone on Earth with health care,
nutrition, clean water, education, and a clean environment.
Baby Boomers with incomes between $200,000 and $1 million
a year could donate that amount by giving just 2 percent
more of their investment assets. Just 2 percent: we’re
not talking about simple living here!
When the Baby Boomer generation passes from this earth,
what will our legacy be? Will we leave a world poisoned,
hungry and war-torn? Or will we put the unprecedented
wealth of our generation toward solving those crises before
we die?
We know which answer we want. That’s why we launched
the Bolder Giving Initiative. It starts with two assumptions
about what people need in order to give more boldly, drawn
from our own experience with wealth and our 20 years of
working with donors.
First, people need inspiration. We are all affected by
what’s perceived as normal around us, and what’s
normal is to give 2 percent to 3 percent of income —
or at most, to “tithe” 10 percent. To inspire
greater giving, we have gathered stories from more than
85 people who have busted the lid off this norm. We call
them “The 50 Percent League” because they
have each donated one-half or more of their income or
business profits for at least three years or half of their
assets.
What motivated the 50 Percent League members to give so
much? Many wanted to have a greater impact on a cause
they were passionate about. As Carol Newell explains,
“I wanted my $25 million inheritance to have as
much impact as possible toward a more just and sustainable
economy in the region I love, British Columbia.”
And we found more super-generous Baby Boomers:
Marji Greenhut thought globally and acted locally: she
applied the Jewish value of tzedakah to donations that
shifted her native Maine away from a sweatshop economy
and toward a local organic economy.
Lawyer Brad Seligman poured the proceeds from selling
his law partnership into a nonprofit that supports class-action
lawsuits such as the historic Wal-Mart sex discrimination
case.
Are you thinking, “I wish I could do what they’ve
done, but I’m not rich”? You might be inspired,
then, by Richard Semmler, a community college professor
who donates over one-half of his pay to Habitat for Humanity
and scholarships. You don’t have to be rich to be
a bolder giver.
Our second assumption: to give more boldly, most people
need individual support. They need help to think through
how much to leave their children, how much of their money
is truly discretionary and what difference they want to
make. The good news is that the Internet has tremendous
educational resources for givers that didn’t exist
a generation ago.
Giving 50 percent may be way out of reach, but many of
us could, without hardship, double our giving —
for instance, from 5 percent to 10 percent of our income,
or from 1 percent to 2 percent of our assets.
Imagine for a moment that a new wave of generosity spreads
among progressive Baby Boomers and we start giving at
our true potential, whether that is 5 percent or 95 percent.
We could turn the future around if we applied our full
resources — money, talent and love.
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