Dr.
Bronner’s Magic Soapbox
Directed by Sara Lamm
In measuring the viability of a political hypothesis not
amenable to formulaic proof, durability, by default, serves
as an alternate metric. But when one considers the myriad
opposing theories that continue to flourish, the test
of time proves a faulty, if not specious litmus. Hence
the only arbiter becomes demonstrative success. By these
criteria, the late and virtually unknown Dr. Bonner would
have to rate among the most insightful thinkers of all
time.
Dr. Bronner, a self-made philosopher and scientist, promoted
his theories through an organic soap, that according to
testimonials in this film, can be used for just about
anything from bathing and brushing the teeth to an enema
solution additive. This natural product, claims to be
invigorating as well as cleansing, serves as a model for
the Moral ABCs, a lengthy disquisition on living spelled
out on every label. The Bronner Company, started in the
1940s, still walks its talk.
The documentary, Dr. Bronner’s Magic Soapbox
introduces you to the world created by a free thinker
and sustained by his progeny. The essence of this creed
is an ecumenical and egalitarian philosophy underpinned
by his code for living and what he calls constructive
capitalism.
Bronner’s top executive makes no more than five
times that of the lowest paid full time worker, with company
wide yearly bonuses from $10,000 to $30,000. The company
gives away 70 percent of its profits.
While the documentary is a bit long, it, nonetheless,
rewards with an inspiring and curious story, set apart
by the certification of its uplifting political and economic
message.
Opens 8/17 at the Grand Illusion
King of Kong: A Fistful
of Quarters
Directed by Seth Gordon
Steve Wiebe, the central character in the documentary
King of Kong epitomizes “good guy.”
That he would crowd in line, litter, or flip off any
but the most offensive driver is inconceivable. When
the powers that be put the screws to him, he responds
with good old tenacity and a smile. As noble as this
stance may be, at times it leaves him sucking on the
hind tit.
Fired from his job at Boeing, he somehow ends up with
a full sized model of Donkey Kong. Looking online, he
discovers that this arcade game has an official high
score and he sets out to beat it. He succeeds, recording
the event on videotape. Then as in an episode of the
Twilight Zone, he is transported into another
world, a small pond if you will, where there’s
one too many big fish.
Two men arrive unannounced at his house, persuading Steve’s
mother-in-law, at his house babysitting, to allow them
to enter. They dismantle and examine the circuitry of
the machine on which he registered the score and examine
other materials in the garage. On the basis of this investigation,
Steve’s score is disallowed.
Although Steve is upset about the intrusion, he maintains
his upright manner, even through additional impediments
that follow. Twice traveling back east, this now science
teacher sets to right the wrong and finally gain some
needed closure. As King of Kong heads toward
a climax, the story, unbound by the codes of fictive
story telling, could end up just about anywhere, which
makes for a suspenseful and fun offering. n
Opens 8/17 at the Varsity
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