A
Real Difference
Real Change
is Seattle's weekly activist publication with an
ear to the street. Real Change readers
are educated, socially-concerned, and loyal. Our
publication is sold by Seattle's homeless, and helps
them earn the money they need to get ahead. Each
month, more than 200 different vendors are out selling
our paper throughout the Seattle area. Real
Change is a hand up, not a handout.
Real Numbers
Over the past nine years, Real Change
has grown from a monthy to a weekly publication
with a paid circulation of 12,000 per
issue. Our vendors pay 35 cents a copy
for their papers, which are then sold on the street
for a dollar donation. Real Change doesn't
sit around gathering dust on store floors. Each
issue sold is purchased by an interested commuter.
Real Value
When you spend your ad dollars with Real Change,
you not only help an important project grow, you
get a great deal. If you compare our ad rates
to similar publications, you will find our rates
beat the competition, and we have better circulation.
Our marketing surveys show an extraordinarily
diverse readership from all over the Seattle area,
reaching as far away as Vashon Island and Redmond.
Our typical reader is a socially concerned, college
educated woman in her late 30s, earning $30,000
or more annually.
Sales are concentrated in the downtown area, and
focus on commuters. It is estimated that 165,000
people commute to the downtown area daily. Our
vendors can also be regularly found in the University
District, Wallingford, Capitol Hill, and other
areas of Seattle, as well as on the Eastside.
Advertising with Real Change is a way
to reach out to the community and give something
back at the same time.
Please consider an investment in Real Change.
We're a good deal in a good cause.
Real
Change in the Media
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