To sell the Real Change paper, Isaiah John breaks into song.
"I guess, you'd say, what can make me feel this way, Real Change," he sings, his voice ringing out over the sidewalk outside of a Whole Foods on Ninth and Westlake Avenue.
Isaiah developed his unorthodox selling style about a year and a half ago, when he first started selling Real Change. Music always moved him. Even as a little kid, he'd listen to oldies on the radio, he said.
"I wasn't getting people's attention just saying 'Real Change' so I started busting out a song."